case studies

Challenge: target women who have heart health concerns and encourage them to test their cholesterol.

Strategy: Create a useful call to action that demonstrates efficacy of message, develop high-caliber creative (testimonial-based) to stand out from other PSAs to encourage free nationwide placements, design an evergreen  package useful for English and Spanish speaking women of all demographics, geographics and psychographics

Results: Over 1.4 billion views on network television

2020 Telly Award Winner

Challenge: Ethnic minorities are at a higher risk for heart health issues due to under-testing and "risk" type assumptions.

Strategy: Leverage a personal testimonial that is atypical based on general assumptions of heart disease while driving brand awareness

Results: Pfizer advanced the spot from one airing to ongoing airings; contributing factor to a 15% lift in traffic

Challenge: Information available -- specifically for women with heart failure -- is not prevalent.  Create a campaign educating women about 20+ topics on heart failure.

Challenge: Two businesses are merging, both wanting to improve lead generation results.  Design a campaign (along with a conversion model and budget structure) to drive paid advertising before, during and after the merge.